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To make the dashboards impactful for business, we need to start analyzing the needs of business and technical availability before designing the suitable dashboard. We can do so by using Dashboard Canvas proposed by Davoy.tech.

Thailand PDPA Law was enacted in May 2019 and is going to be effective on 27 May 2020. Here are some key highlights from the EDTA workshop.

So-called ‘Dashboards’ are heard in our analytics driven world but what exactly is dashboard and why we should do it?

The easiest way to explain your data to someone else is actually to visualize it. Data Visualization could be considered as story-telling or how to tell your story to your audiences or as analysis tool to make you understand your data better.

To be able to visualize data, there is a very useful knowledge called ‘Semiology of Graphic’ which many seems to overlook and go to what chart I should use. Semiology of Graphic deals with how we can actually play with different aspects of the chart to reflex the differences in data.

Segmentation is to split the market into different groups – each group with similar characteristics. Why do we do this? Because, STP or Segmentation, Targeting, Positioning will help the company select the right segment to target with right positioning. You could not sell your product or services to all people on earth.  For example, not all people will buy fruit juices, only those who concerned about health will be interested.

With the raise of Data Analytics, the most common concept we have heard about from Marketing side of Data Analytics is ‘CLV’ and ‘CAC’. So, what are CLV and CAC?

In the age of shifting to digital transformation, data has become the value asset among various organizations throughout the world. In the data-driven world, managing the collected data has turned into a top priority for expanding organizations. This has led to the concept of Data Governance. Data Governance‘s objective is managing the data by systematically […]

Nowadays, the set of data has been increasing together with its value. In order to systematically manage and utilize large amount of stored data, the concept called Data Architecture needed to be introduced. Data Architecture is the concept of planning and set the structure of data designed by organizations to store useful data. Data Architecture […]

หลังจากที่เราทราบถึงประโยชน์ของการทำ Data Analytics กันแล้ว (Data Analytics 101 – “ก้าวแรกสู่การทำ Data Analytics” ปรับมุมมองทางการคิด เพื่อช่วยให้คุณคิดแบบ Analytics ให้มากขึ้น) ในบทความนี้จะพาทุกท่านไปเห็นรวมว่า Data มาจากไหน เก็บไว้ที่ไหน และภาพรวมโครงสร้างของการเก็บ Data เป็นอย่างไร ผ่านสิ่งที่เรียกว่า Data Pipeline หรือกระบวนการและทิศทางของข้อมูลว่ากระบวนการจากต้นจนจบของ Data เป็นอย่างไร “เข้าใจ Data Pipeline” Data pipeline คือขั้นตอนหรือการกล่าวถึงการเคลื่อนที่ของข้อมูลจากแหล่งข้อมูล (Data Source) ไปยังจุดหมายปลายทาง โดยประกอบไปด้วย 4 ขั้นตอน คือ การนำเข้าข้อมูล (Ingestion) การแปลงข้อมูล (Transformation) การเก็บข้อมูล (Storage) และปลายทางคือ การวิเคราะห์ หรือนำข้อมูลไปใช้ประโยชน์ (Analysis) ต่อไปมาทำความรู้จักถึงคำศัพท์แต่ละคำที่ใช้ในการทำความเข้าใจ Data Pipeline กัน […]

You don’t need to purchase high-tier tools for everything. Depend on your circumstances, may you need an SEO tool for your backlink checker, link building, a page optimization, content marketing, on-page SEO, Keyword ideas etc. Have fun exploring the wide choices of SEO tools and you may find something that suits you!

Instagram, now numbering one billion active users and with 60% of users logging in daily — means any digital marketer understands how important the platform is for your marketing and branding!

In this article, we’ll cover what CTR is, how it’s calculated and how to improve CTR. Be sure to track all of your ads campaign to optimize results!

No matter what your business is all about, you would struggle to land that first handful of clients. When you start building a client base, you have a steady stream of clients to cater to, you don’t have the resources to continue that level of marketing effort you did at the beginning. But with all this popularity, it’s easy to assume referral programs need to be something really different to stand out.

Data-driven business insights that can help you optimize your operations or remain competitive in increasingly competitive markets in today’s environment, key performance indicators (KPIs) and metrics have become more and more critical to today’s businesses. But what exactly are KPIs and metrics, and how do they differ?