Thailand’s PDPA Law Highlights

Thailand PDPA Law was enacted in May 2019 and is going to be effective on 27 May 2020. Here are some key highlights from the EDTA workshop.

What is Business Dashboard and how we should do it?

So-called ‘Dashboards’ are heard in our analytics driven world but what exactly is dashboard and why we should do it?

Data Visualization Techniques

The easiest way to explain your data to someone else is actually to visualize it. Data Visualization could be considered as story-telling or how to tell your story to your audiences or as analysis tool to make you understand your data better.

To be able to visualize data, there is a very useful knowledge called ‘Semiology of Graphic’ which many seems to overlook and go to what chart I should use. Semiology of Graphic deals with how we can actually play with different aspects of the chart to reflex the differences in data.

Segmentation by Analytics

Segmentation is to split the market into different groups – each group with similar characteristics. Why do we do this? Because, STP or Segmentation, Targeting, Positioning will help the company select the right segment to target with right positioning. You could not sell your product or services to all people on earth.  For example, not all people will buy fruit juices, only those who concerned about health will be interested.

What are CLV and CAC?

With the raise of Data Analytics, the most common concept we have heard about from Marketing side of Data Analytics is ‘CLV’ and ‘CAC’. So, what are CLV and CAC?

Best Free SEO Tools for 2022

You don’t need to purchase high-tier tools for everything. Depend on your circumstances, may you need an SEO tool for your backlink checker, link building, a page optimization, content marketing, on-page SEO, Keyword ideas etc. Have fun exploring the wide choices of SEO tools and you may find something that suits you!

Track your Important Instagram Metrics in 2022!

Instagram, now numbering one billion active users and with 60% of users logging in daily — means any digital marketer understands how important the platform is for your marketing and branding!

Let’s get more clicks!

In this article, we’ll cover what CTR is, how it’s calculated and how to improve CTR. Be sure to track all of your ads campaign to optimize results!

Launching a Successful Referral Program for Your Startup!

No matter what your business is all about, you would struggle to land that first handful of clients. When you start building a client base, you have a steady stream of clients to cater to, you don’t have the resources to continue that level of marketing effort you did at the beginning. But with all this popularity, it’s easy to assume referral programs need to be something really different to stand out.

Your Business KPI or Metric?

Data-driven business insights that can help you optimize your operations or remain competitive in increasingly competitive markets in today’s environment, key performance indicators (KPIs) and metrics have become more and more critical to today’s businesses. But what exactly are KPIs and metrics, and how do they differ?  

Boost SEO Traffic in 2022!

How to boost your SEO traffic in 2022? What are the upcoming trend? Fresh new idea to kickstart your SEO campaign different in 2022!

Analyze your customer through Dashboard

A customer dashboard lets you easily gather and visualize customer data from multiple channels for your online store or ecommerce site, so that you can get a better understanding of your customer base, and gain insights into your customers’ expectations.

Are you at the risk of Data Breach?

Are you at risk of having cybersecurity threats? In recent years, many news have reported of data breach, hackers and cybersecurity issues caused by malicious and criminal attack.

How to get more customers to spend on your business this holiday season?

Dont lose out to your competitor to gain market share this coming festive holiday. If you’re a victim of poor marketing campaign, explore here to help you gain insights to fine tune your advertising.