What is Consumer Journey & Marketing Funnel
Not all people will purchase once they see the product, this blog explains how consumer journey through the purchase decision
Likert Scale : From 1-5, how much would your rate…?
In questionnaires, it is very common to see the questionnaire asking you “From 1 to 5, how much would you rate…?” (1 is totally negative and 5 is totally positive or vice versa).
Thailand’s PDPA Law Highlights
Thailand PDPA Law was enacted in May 2019 and is going to be effective on 27 May 2020. Here are some key highlights from the EDTA workshop.
What is Business Dashboard and how we should do it?
So-called ‘Dashboards’ are heard in our analytics driven world but what exactly is dashboard and why we should do it?
Data Visualization Techniques
The easiest way to explain your data to someone else is actually to visualize it. Data Visualization could be considered as story-telling or how to tell your story to your audiences or as analysis tool to make you understand your data better.
To be able to visualize data, there is a very useful knowledge called ‘Semiology of Graphic’ which many seems to overlook and go to what chart I should use. Semiology of Graphic deals with how we can actually play with different aspects of the chart to reflex the differences in data.
Segmentation by Analytics
Segmentation is to split the market into different groups – each group with similar characteristics. Why do we do this? Because, STP or Segmentation, Targeting, Positioning will help the company select the right segment to target with right positioning. You could not sell your product or services to all people on earth. For example, not all people will buy fruit juices, only those who concerned about health will be interested.
What are CLV and CAC?
With the raise of Data Analytics, the most common concept we have heard about from Marketing side of Data Analytics is ‘CLV’ and ‘CAC’. So, what are CLV and CAC?