Why should you do NPS survey?

Nowadays, with fingertips, customers have access to various choices of products and services in the market. This raises business competition especially in B2C sector. The access to choices increases the chance of customer trying new products and services, which is making it harder to keep the customers loyal to your brand. Consequently, it is more […]

Power BI vs Tableau vs Google Data Studio (in 2021)

Have you wonder which Business Intelligence tool is the best for your organization? There are many BI Tools out there for you to choose from. From Gartner’s Magic Quadrant for Business Intelligence tool in 2021, the top 3 BI Tools are Microsoft Power BI, Tableau and Qlik. This blog compares the most popular tools : […]

Maslow of Data Analytics

If you are wondering how to start your Data Analytics Journey, Davoy.tech would like to present you Maslow Hierarchy of Data Analytics. Step:1 Physical Need <> Data Driven DecisionYou don’t need fancy models or advanced tools. The first step is to use data to drive your business decisions. For example, instead of just re-order the […]

What is Consumer Journey & Marketing Funnel

Not all people will purchase once they see the product, this blog explains how consumer journey through the purchase decision

Likert Scale : From 1-5, how much would your rate…?

In questionnaires, it is very common to see the questionnaire asking you “From 1 to 5, how much would you rate…?” (1 is totally negative and 5 is totally positive or vice versa). 

Power BI Pivot & Unpivot

ome cases, you might wonder why you couldn’t get the graph or chart you wanted from your raw data. The fact is that sometimes you might need to ‘shape’ your data before visualization. This is what PowerBI is really strong at.

Thailand’s PDPA Law Highlights

Thailand PDPA Law was enacted in May 2019 and is going to be effective on 27 May 2020. Here are some key highlights from the EDTA workshop.

What is Business Dashboard and how we should do it?

So-called ‘Dashboards’ are heard in our analytics driven world but what exactly is dashboard and why we should do it?

Data Visualization Techniques

The easiest way to explain your data to someone else is actually to visualize it. Data Visualization could be considered as story-telling or how to tell your story to your audiences or as analysis tool to make you understand your data better.

To be able to visualize data, there is a very useful knowledge called ‘Semiology of Graphic’ which many seems to overlook and go to what chart I should use. Semiology of Graphic deals with how we can actually play with different aspects of the chart to reflex the differences in data.