Your Business KPI or Metric?

What’s the Difference between KPI and Metrics?

Photo by cc Miguel A. Amutio

Big data makes it impossible to measure a lot of things that were previously challenging to measure in the past. Creating KPIs forces your organization to clearly define the performance measures that outline how you’ll achieve your big strategic priorities. With actionable, data-driven business insights that can help you optimize your operations or remain competitive in increasingly competitive markets in today’s environment, key performance indicators (KPIs) and metrics have become more and more critical to today’s businesses. But what exactly are KPIs and metrics, and how do they differ?  

So what is KPI and metric?

The difference is that KPIs are key measures that will have the most impact in moving your organization. They give insight into what your organization needs to measure and achieve to reach your objectives. An example of KPI is to increase new client acquisition by 8% in 2022, representing a growth of YOY or MOM.

On the other hand, metrics do track and provide data on your organization’s business processes but are not the most important metrics your organization needs to measure, monitor, and perform against to make progress against your objective. An example of a metric would be CTR website traffic. It’s important to track this metric as it helps feed your strategy outcome, it’s not a clearly defined KPI related to an outcome.

KPI allow you to define your strategy and objectives. Metrics are “usual” measures that still add value to your organization but aren’t the critical measure you need to achieve to your strategy. “Every KPI is a metric, but not every metric is a KPI.”

Need help to define your business KPI and Metrics? Chat with us today!

Latest Post

What is Data Governance?

In the age of shifting to digital transformation, data has become the value asset among various organizations throughout the world. In the data-driven world, managing

Read More »

What is Data Architecture?

Nowadays, the set of data has been increasing together with its value. In order to systematically manage and utilize large amount of stored data, the

Read More »

Dashboard Canvas

To make the dashboards impactful for business, we need to start analyzing the needs of business and technical availability before designing the suitable dashboard. We can do so by using Dashboard Canvas proposed by

Read More »

Best Free SEO Tools for 2022

You don’t need to purchase high-tier tools for everything. Depend on your circumstances, may you need an SEO tool for your backlink checker, link building, a page optimization, content marketing, on-page SEO, Keyword ideas etc. Have fun exploring the wide choices of SEO tools and you may find something that suits you!

Read More »