Background of social media
Unlike a few years ago, I have experienced how social media especially Instagram evolve over the years. With many micro-influencer and users entering the space, people have changed how they use social media. It is no longer just posting and sharing personal photos. Many businesses hire these “influencer” and also creating their own account to tap on these platform to gain brand exposure and leads.
Here are some Interesting Statistics:
2021 Instagram Statistics
- There are now more than 1 billion users on Instagram.
- There are also some 500 million daily active users.
- Instagram is the place for images, as we might expect. On average, Instagram images get 23 percent more engagement than Facebook images.
- 70 percent of people look up brands on Instagram.
- 60 percent of people find out about new products on Instagram.
Instagram Business Insights
Lets look forward to 2022 and key metrics you should be focused on!
- Reach and Impression
While they measure different things, both reach and impressions have to do with views on your content, they analyze how well you’re promoting your content on Instagram. You will find them on the Activity tab that shows how many people have interacted with your content.
Tip: Use hashtags to your content to reach a wider pool of audience thus improve your impression score.
- Website / Ad link Click / Bio-Link Click
This metric shows how many clicks the link in your bio has received. As it’s the external link visible on your profile, thus bringing audience closer to you to understand your services / product as it can take your followers to any desired page with a single click. This allow you to get potential leads as well as “pull” people to visit your website. Marketers should track the number of people who actually click and understand that if your followers are interested in what you’re offering may be of interest to them.
- IG Story Engagement
Instagram stories can either be videos or photos, since they last for just 24 hours, it’s may not be feasible to track engagement on your individual stories. However, by combining a few data points you can get a decent idea on how your stories are performing. For a successful IG story, analyze the DM, Unique visitor and completion rate to have an idea of how your stories are performing whether your audience are interested in your content or just swiping right.
- Visitor Demographic
The most important out of all metrics to me is this as it allow you to understand your profile of your potential customer and thus creating content based on the suitability. Track your followers’ and viewers’ demographic such as gender, age category, country, and when they go online. It can tell you a lot about their browsing trends and preferences, and whether there’s a potential in the audience you aim to reach and you’re attracting.
- Follower Count
It is a no brainer for this one. More follower means you have more fanbase / customers and if your content is reaching new people and catching their attention. Calculating your follower growth is simple. Take Measure the amount of followers you have by the end of each month, and compare them to the previous month. Taking the percentage of the increase in follower count is your follower growth rate.
- Trending / Hashtag
The hashtags with most followers bring more engagement to your account. Once you’ve found them and start posting content with them, your posts will reach more people, and you’ll see a better impression and engagement rate.
Tip: Posts with at least one hashtag gain around 13% more engagement than ones without them. They work similarly to keywords for SEO.
