Blog & News

Analytics

Maslow of Data Analytics

If you are wondering how to start your Data Analytics Journey, Davoy.tech would like to present you Maslow Hierarchy of Data Analytics. Step:1 Physical Need

Analytics

Likert Scale : From 1-5, how much would your rate…?

In questionnaires, it is very common to see the questionnaire asking you “From 1 to 5, how much would you rate…?” (1 is totally negative and 5 is totally positive or vice versa). 

Analytics

Power BI Pivot & Unpivot

ome cases, you might wonder why you couldn’t get the graph or chart you wanted from your raw data. The fact is that sometimes you might need to ‘shape’ your data before visualization. This is what PowerBI is really strong at.

Law
Analytics

Thailand’s PDPA Law Highlights

Thailand PDPA Law was enacted in May 2019 and is going to be effective on 27 May 2020. Here are some key highlights from the EDTA workshop.

Analytics

Data Visualization Techniques

The easiest way to explain your data to someone else is actually to visualize it. Data Visualization could be considered as story-telling or how to tell your story to your audiences or as analysis tool to make you understand your data better.

To be able to visualize data, there is a very useful knowledge called ‘Semiology of Graphic’ which many seems to overlook and go to what chart I should use. Semiology of Graphic deals with how we can actually play with different aspects of the chart to reflex the differences in data.

Analytics

Segmentation by Analytics

Segmentation is to split the market into different groups – each group with similar characteristics. Why do we do this? Because, STP or Segmentation, Targeting, Positioning will help the company select the right segment to target with right positioning. You could not sell your product or services to all people on earth.  For example, not all people will buy fruit juices, only those who concerned about health will be interested.